COMMON PROBLEMS I HELP SOLVE
The care is strong. The business should be too.
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New patients aren’t finding you or are dropping off before they become established ... leaving appointments, relationships and revenue on the table.
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Existing patients may not understand the full range of care you offer, so relevant services go unused and referrals remain harder to generate.
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Marketing may create interest, but inconsistent communication, patient experience or follow-up can keep that interest from turning into care.
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Growth opportunities are easy to see and harder to prioritize, especially when the wrong move could waste time, budget or team capacity.
HOW THREE STONES HELPS
Make the practice easier to understand and easier to grow.
I look at the practice through a marketing lens: what you offer, how patients understand it, what they experience and what happens next. Together, we identify where patients and revenue opportunities are being lost, strengthen the connections that matter and focus your time and marketing dollars on the changes most likely to improve follow-through, patient relationships and sustainable growth.
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Help more right-fit patients move from interest to appointments
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Help existing patients understand more of the care you offer and how to talk about it with others.
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Strengthen the connection between marketing, patient experience and the systems that support both.
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Help the team communicate more consistently and follow through more reliably.
The goal is a practice that is easier for patients to navigate, easier for the team to support and better able to turn strong care into stronger business results.
Most clients begin with a simple intro call. If we decide to work together, the next step is Marketing Triage, a focused diagnostic to understand where your practice is now and what is really getting in the way.
What comes next is shaped by what the Triage reveals.
How We Can Work Together
Start with a Call
Step 1
A no-pressure 20-minute conversation to talk through where your practice is now, what you are considering, and whether Three Stones is the right next step.
Step 2
Marketing Triage
A focused diagnostic to pinpoint the business question beneath the marketing question before you invest more time, money, or energy in the next tactic.
Step 3
Right-Sized Support
Based on what the Triage reveals, the next step may be focused support around a specific priority, a deeper strategic retreat or ongoing advisory support aligned with what your practice actually needs.
Not sure where to begin? Let’s start with a 20-minute intro call.
About Amy
I’m Amy Cain Sousa, founder of Three Stones Advisory and a senior marketing advisor with decades of experience in healthcare marketing, communications and business strategy.
I’ve worked inside hospitals and health systems, advised C-suite and senior leaders, continued that work as a consultant, and now advise small business owners through the Santa Cruz County Small Business Development Center, part of the national SBDC network.
That combination gives me both a healthcare perspective and a grounded understanding of what it takes to build a sustainable small business. I help independent healthcare practice owners clarify their positioning, patient experience, offers and practical growth strategy.